YOU: Context is that it's a twitch.tv chat so naturally it has in-jokes.Except the twitch context outweighs the live promotion one by a landslide. You WILL get kappa jokes on a twitch stream all the time. You're on twitch, you get kappa. The kappa stuff is native to the place, everyone on it knows what it is, regardless of the context of the live promotion. It's like complaining on a forum that a topic about something serious has any emoticon in it. The forum context trumps the serious announcement context, because emoticons are an integral part of forums, and so is kappa to a twitch chat.
ME: Context is that it's a live streaming promotion of a video game that's trying to get exposure.
You're occulting half of the picture to fit what you want.
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