Posted by Byakko in gaming news that don't deserve their own thread (Started by Titiln October 30, 2011, 05:13:58 pm
That's a rather interesting approach, and I'm surprised they're so open about it.
Kenzo Tsujimoto, CEO: “As it takes about three years to develop a game, we used to have issues with a progressive decline in recognition during development.no shit
Although games receive only about two weeks of media exposure before and after their release...
... factors that led to the success of this Hollywood movie include (1) the theatrical release, (2) Blu-Ray and DVD sales, (3) cable television broadcasts and (4) broadcasts at hotels and in airplanes. It has been rebroadcast numerous times over years and decades, which has led to maintaining and even increasing the recognition of this title.So basically they figured out what was the point of flooding various markets with all kinds of derivative products like plushies and figurines and cartoons and pencils and notebooks with the face of your character back in the '90s. But could that balance out the astronomical cost of today's AAA games ? They tried to just extend a game's life cycle with DLCs spread over several years but I guess why not stack that with the tried-and-true marketing tactics.
A condition to taking this marketing approach is that the games are of world-class quality
I just hope that means good things for that Megaman TV show and that movie. But OTOH, Marvel is supposed to be doing that work for MvC, so people still need to actually like
(I'm being a bit cynical here but I really appreciate that they're making this sort of things public and I'm happy that we can see they actually think about what they're doing, this is what proper communication looks like)
(and I'm suddenly super sad to see Breath of Fire sitting in the same sales range as Final Fight, Commando and 1942 - and then I look at Okami and I'm sad for its fanbase)