in renzo's country (peru) as well as  other countries there is a sexual harassment problem for females, so a certain group decided to start an awareness campaign to remind males supporting harassment of females means supporting harassment of the females on their family as well, mother's daughters, sisters, etc...
They locate some well know harassers and dress up their mothers to set them the harassers a trap.

I have not been able to find a subbed version; you can skip to 1:00 since the first minute is thr same explanation I just gave: